You obviously haven't played 2k for very long, or haven't been posting here very long.
They did NOT used to be the company they are today.
They gave us gameplay 2-3 months before it came out as of 12, 13, AND 14. They weren't full builds, but we had information at least about GAMEPLAY.
This year, and most of last year leading into 15 was very hush hush. I can see why for 15. The leap from 14 to 15 was probably the LEAST differentiated between previous release I've EVER seen. And the funny thing is, 15 PLAYED BETTER OUT OF THE BOX THAN IT DOES RIGHT NOW. That's horrible to think about.