[King_B_Mack]

Only real issues I have with the 2K marketing is the lame over teases for months on end with no real meat to chew on for a while and the moving away of how video game marketing used to be.

Remember back in the days when you could pick up a gaming magazine and get a write up on the upcoming sports titles. It'd be like the July or August issue and there'd be a few screenshots and a decent preview on the modes and a few gameplay improvements and by the time the last month came around, you could find even more videos of full games being played online. This whole thing of putting everything off until the last 2-4 weeks is a little bit annoying. Especially since during that 2-4 weeks we still don't get info released every day. It's like Monday you'll get something, then Friday. Not the end of the world, but it's a little off putting what the marketing cycle has turned into. At least this year they've toned down the announcement of announcement hyping and receipt re-tweeting.