If you think about it, they do. Because who reads game informer mag anymore? We are in a more info centric era. We get info quick and fast. We also make impulsive purchases, so if they get us fixated on the looks of the game without clearly allowing us to feel the game and judge according to that, then we are being robbed.
We can't be thankful they show us this much, comparing to the past, if we compared their games to the past, we might not buy them. We had much more fun times on live back in the day. They owe us more, it's bad enough they haven't added draft rosters, and edited players, but what's the point of making the game great to look at, if you can't play it? At least make a bomb franchise mode where I can continue to play it with real names and me editing the draft classes. But this is EA...