[DanBootleg]

Quote: Originally Posted by Wildcats302

That's not the worst thing I've spent 4.5 minutes of my life watching on the internet...it was bizarre, but somewhat entertaining...had a few funy bits in it. I was trying to figure out who the villain was, thanks for those that pointed it out. As far as people saying "they should have used this money for this and that, blah blah" I think I state the obvious when marketing resources are separate from those spent on the game itself.

Well no it's not obvious, I imagine each game the EA Sports division offers runs as it's own project budget with marketing, development, etc. having budget allocated to them from the original project budget.

From a marketing stand point commercials like this usually never offer ROI because it's difficult to track who actually converted after being offered a call to action, and because this thing likely had a high cost to it. There's more efficient and cost effective ways they could have marketed the game, but I digress. (source: I've worked for some pretty big clients in my 3 years experience in integrated marketing).

EDIT: Keep in mind I am not faulting the Devs on this at all.