Madden NFL 16 Video - Madden: The Movie

[inkcil]

I forget the name of the guy who plays the villain...he was an O-lineman on the 49ers back in the late 90's and early 2000's and he's somehow kept himself in pop culture relevancy by popping up randomly here and there for the last decade.

[T5063]

Re: Madden NFL 16 Video - Madden: The Movie

I am now dumber for having watched that.

Thats why I just skipped it. My intelligence level is already dangerously low.

This commercial must have cost a fortune. I wish they took those resources and invested them in giving our buddy Rex some more developers so we could have the things they wished to get in there this year.

I hear ya, or some bug testers.

[jb12780]

Re: Madden NFL 16 Video - Madden: The Movie

That was really funny. Rex Ryan was funny as well as Julio Jones. Kap eating the paper made me lose it.

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[TerryP]

Re: Madden NFL 16 Video - Madden: The Movie

Awesome commercial! They must have had a blast making it.

[fballturkey]

Re: Madden NFL 16 Video - Madden: The Movie

Funny but I liked last years way more. Tried a little too hard.

[Wildcats302]

Re: Madden NFL 16 Video - Madden: The Movie

That's not the worst thing I've spent 4.5 minutes of my life watching on the internet...it was bizarre, but somewhat entertaining...had a few funy bits in it. I was trying to figure out who the villain was, thanks for those that pointed it out.

As far as people saying "they should have used this money for this and that, blah blah" I think I state the obvious when marketing resources are separate from those spent on the game itself.

[DanBootleg]

Re: Madden NFL 16 Video - Madden: The Movie

That's not the worst thing I've spent 4.5 minutes of my life watching on the internet...it was bizarre, but somewhat entertaining...had a few funy bits in it. I was trying to figure out who the villain was, thanks for those that pointed it out.

As far as people saying "they should have used this money for this and that, blah blah" I think I state the obvious when marketing resources are separate from those spent on the game itself.

Well no it's not obvious, I imagine each game the EA Sports division offers runs as it's own project budget with marketing, development, etc. having budget allocated to them from the original project budget.

From a marketing stand point commercials like this usually never offer ROI because it's difficult to track who actually converted after being offered a call to action, and because this thing likely had a high cost to it. There's more efficient and cost effective ways they could have marketed the game, but I digress. (source: I've worked for some pretty big clients in my 3 years experience in integrated marketing).

EDIT: Keep in mind I am not faulting the Devs on this at all.