Let most guys tell it they've went down hill ever since they consolidated and only put in cheese now.
On another note, I still think if they invested in it (they won't because of the financials but I wish someone would), a completely customizable/generic football game could do well. They already have the creation system that they share between NBA and WWE, just carry that over for unis, players, stadiums and BOOM! Add in a full franchise mode, online H2H & online franchise, and a MyCareer similar to NBA and I think they'd have a legit seller. They also wouldn't have to release yearly if they didn't want to and have longer dev cycles like UFC.