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Old 09-30-2015, 11:48 AM   #1
RaychelSnr
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9th Circuit Upholds NCAA Can't Restrict Athletes



In case you've been living under a rock (or you just don't care), the NCAA and Ed O'Bannon have been in a legal war for a few years now. This has effectively ended the NCAA Football and NCAA Basketball franchises for the time being as the case works its way up the courts. Today, we're one step closer to the case going to the Supreme Court, as the 9th Court Circuit of Appeals ruled on the case.

Quote:
"We conclude that the plaintiffs have shown that they are injured in fact as a result of the NCAA’s rules having foreclosed the market for their NILs in video games. We therefore do not reach the thornier questions of whether participants in live TV broadcasts of college sporting events have enforceable rights of publicity or whether the plaintiffs are injured by the NCAA’s current licensing arrangement for archival footage"

Indeed, the 'number one factor holding back NCAA video game growth' as described by EA was the inability to use college athlete's actual likenesses in their games.

In the ruling, the court upheld the original ruling by Judge Claudia Wilken in saying:

Quote:
"The district court found that it is entirely possible that the NCAA will resume its support for college sports video games at some point in the future, given that the NCAA found such games to be profitable in the past, and that finding of fact was not clearly erroneous. Given the NCAA’s previous, lengthy relationship with EA and the other evidence presented, it was reasonable for the district court to conclude that the NCAA may well begin working with EA or another video game company in the future."

It would seem the crux of the matter at this point for the return of NCAA video games is the NCAA allowing a few things. First, allowing video games to be made again -- as the NCAA currently has a policy in place which doesn't allow for that. Second, the rules on athletes NILs being used would have to be changed. Third, compensation rules would have to be finalized.

What is more likely is that the NCAA will take this matter all the way to the Supreme Court as they have alluded to. A Supreme Court ruling could jeopardize the entire system of amateurism the NCAA has built, although there is no real beat on how the Supreme Court might rule since the case hasn't been argued.

As far as a return of NCAA Football goes, this case continues to hold up any possibility of that because it is preventing any of the three questions above from being definitively answered. Not only does this case need a final resolution, but systems will need to be put in place for the games to have a chance at returning. At this point, you are easily 24-36 months away from that becoming a reality on any fast-tracked solution sans a miracle, which puts the arrival date of any future game years into the future.
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