My guess is that developers would have to have access to USB storage while a game is running. Does anyone know of any PS4 game that allows access to USB storage during a game?
Even if they have access, they would have to reprogram Sounds of the Show to look for music there, and then tell the game what to do when the USB stick is pulled during a game.
It's just my speculation, but it doesn't seem like a trivial thing.
I think a good compromise would be to partner with Spotify to deliver real life walkup songs. Spotify would supply the music and licensing while The Show would have a trial code for Spotify in the case and the Sounds of the Show menu would say, "presented by Spotify" or something.
They would only need the first 30 seconds of each song.

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