This basic idea is what I immediately thought of when I read this story. While we all feel like we are paying more/ getting less; what do you think will happen if Take2 and 2K lose any sort of revenue from this?
The idea that 2K has the vault of stored money and can easily take care of this situation may not be that far fetched. Do understand where that money originally came from. They will try and recoup that from the customer before they ask for more money from sponsors.
If you think the VC payout now is a mere pittance, just wait till they squeeze the consumer to purchase VC just to stay competitive.

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