I think the reason people are let down is because that they let their expectations get too high.
It's been know for years that RTTS is the most played mode and they let us know that in '15 that DD made up some ground on RTTS. If this is the biggest player base for them then it is imperative that the dev team keeps them happy and purchasing the game every year. That is where they are making their money, and not just from micro-transaction but also retail game purchases.
And yes, they Franchise stream was short. Was that because there was nothing else to talk about or demonstrate or because they cut things short so that they could fit in four games of the Dev Tourney?
And I also don't think that we should forget that many of the features mentioned in previous streams also benefit Franchise. Updated animations, updated commentary that mentions and talks about past awards and stats, improved lighting in the stadiums, Sounds of the Show, etc.

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