Also your main point of it being a silly argument is mute. A lot of resources go into building hype for the game. They release pre-orders with exclusive deals for a limited time as well. Most people decide whether or not to buy a product well before the release date, whether they know it or not. At least where videogames are concerned. I can search the Web for a great article I read a few years ago that could help you understand what I'm talking about.