This. So much this.
Franchise should be more dynamic with the leagues it has access to.
It should give you the option to start up in CHL and AHL/NHL as a coach and then move between these leagues. In NHL it would be a taller learning curve, and bigger risk/reward of failure, less job security and so on. If you fail, you are fired and must try your luck in CHL or AHL. Here you can start to rebuild your career as a coach.
If you start in CHL/AHL you can develop talents and build dynasties. More job security and so on.
A more dynamic franchise, with headlines and stories (see FIFA) on your journey to follow. I would buy that.
As for Montreal's trading skills: I still cannot believe PK is gone. (Habs fan here)