EA hasn't even updated their site to Madden 17 ultimate
I find Daddyleagues similar to a site called MUTHEAD. MH is basically the database/forum for ultimate team. They are allowed to promote new cards before release and there is clearly a open partnership. It works.
Dev team focuses on creating new cards and MUTHEAD focuses on new website features to assist players.
The same should be for CFM, in my opinion. Outsource the online companion app/website and focus delivering patches and new features.