[rhein77]

Quote: Originally Posted by tt500

Yea marketing does some but it's not the main reason they are selling like hotcakes. The nba popularity is at a all time high and we see that with the new deals and salary cap the players are getting. Plus 2k doesn't have any competition so any nba gamer only have one choice.

This... NBA popularity is at an all-time high. That is the reason why 2K keeps getting bigger. They even have different stars on the game to market different countries... The NBA is a global brand and that is what is pushing units.

Lack of competition helps because they essentially have a monopoly on the market. To starve it's most raving fans of information is not good will.

The marketing... Or lack there of is not the reason. 3 weeks out from release and I have to rely on shaky video and a couple of sparse articles?


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