One thing this marketing strategy got me thinking, is the goal just to completely over shadow all EA Sports video games? It's releasing 3 weeks after Madden, all these videos are on the Eve of NHL release and everything is just prior to FIFA.
There has to be some overlap between consumers and it's an interesting approach.
Everything sounds great on paper. Hopefully all the sounds and audio are as accurate at they say. Crowd and dunk noises alone would candy for the ears.
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