That's literally what they started doing since they began hyping it around 14.. the kids went crazy with the signature yells and celebrations.. So they started hyping that with everything.. photo bombs, mouthpieces, etc. Before it used to literally be about how much smoother they can make jump shooting or how exact they can get Kobe's fadeaway down.
They've just changed into my career and celebrations/ emotes to cater to the kids.
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