I play this game religiously this year, have not spent a single cent on packs, and have a 86 ovr including LTD use cards and a 83 ovr w/o the LTD use cards. There's enough content, games, reward packs, etc. to have fun with the mode so to say people just need to stop playing is assuming that everyone that plays "pays" for the game and that's not entirely true.
The new October Gauntlet so far just from the rush challenges rewards me with an Elite Drew Brees and Clay Matthews along with tons of coins.