As a non-loyalist to any company, that wouldn't be a bad thing. It would probably force a re-galvanization of priorities on many fronts, marketing, community interaction, release dates, and maybe even gameplay designs.
I disagree with the believe that shortened games should have altered success rates. I feel the same way about Madden. If you play shorter games, you should have lower scores, the baseline gameplay mechanics shouldn't be changes to allow for more scoring opportunities, IMO. It puts defenses at an even greater disadvantage than they already are, which is a considerable one to be sure.

hold up lets not get carried away

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