They need to work on adding individuality to players. Since there are only 6 guys on the ice at a time they should really focus on players feeling different.
This seems to be an EA issue though as Madden has the same problem. I think adding a trait/badge system similar to NBA2K would do wonders for the series.
However I'm also worried that the move to Frostbite will involve another year or two of them making a million excuses for why the game seems to be stuck in the mud in terms of innovation or change.
I'm one of those people that thinks they really need a fresh new dev team but NHL sells just enough for them to justify the current regime.

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