If you're using a shot creator or a sharpshooter then it probably won't matter much since those builds already have a base 94 shot rating that gets boosted to a 99 rating whenever you take a shot from a hot zone.
The other builds that have lower base shooting ratings in the 70s and 60s will probably benefit more from having a high offensive consistency rating. You need every extra ratings boost you can get when you're working with a base rating that low.