I'm a bit surprised on the concern of bringing over new users to Franchise labelled the casual gamer. From what I understand the developers monitor a plethora of stats to how the user base plays the game and it sounds as if the Franchise numbers don't lend themselves well to people playing multiple seasons. I'm sure this data is discussed and analyzed when presenting the next years development schedule. It would be pretty difficult I imagine to go in there and preach about year to year stat tracking and rotating interleague schedules (Still holding out hope these are the types of additions best suited for the stream) when someone pulls out a number that only 10% of Franchise users actually ever see a second season to begin with.
How I take this year's additions to Franchise is on a two or more year plan. Where if you want improvements that have an affect on deeper franchises than first lets focus on bringing the user base over and have them actually make it past season one. Then next year when I go and put my neck out there for some of those wish list items I have the data to back me up.

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