Maybe they need to implement team focus - could be "win now", "neutral" and "rebuild" or something like that for each team, that way when the AI evaluates its team and goes into a particular focus, it would then have a set of AI rules to follow per the focus for that particular season. Each season it should re-evaluate and change/if necessary. If they are out of the playoff picture, they should go into a "rebuild" mode and try to trade older players and high cost players and ask for prospects/draft picks. Likewise, if they are top of the league, they should be trying to acquire that last piece, teams with neutral would most likely stand pat, but could look for the right deal or sell if looking towards next season.
In the offseason, the AI should evaluate its roster and depending on the focus, react accordingly.
Franchise mode needs legs... I don't think the AI has had much work for long term sims.

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