I get it...dropping 100 bucks on a broken game would hurt but it's still a sunk cost.
Gaming as a product vs gaming as a service. It used to be so easy...just package it up, ship it out, release a patch or two as needed and you're done. Once consumer X has purchased the game your only source of revenue is to convince consumer Y to purchase.
Now it's more of a hybrid. They expect consumer X to keep pouring money into the game. Every minute that their servers are down they are losing money. Every day some higher up is asking the team, "When are the servers going to be up? When can we start making money again?" That's why I don't buy it when people say that they're just waiting for interest to wane rather than aggressively look for solutions to these server issues.
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