Yup! Your guess is as good as ours. I'm not sure if it's passion on the devs part that is the problem. It seems they have people in the way that they need to convince to give them the freedom and resources needed to make these things happen. It's clear EA is pushing them to spend a lot of time on modes that are meant either for EA to make extra money after the consumers initial purchase, (MUT) or modes that are strictly for promoting and to advertise the game (Longshot). That's why I believe we see a lot of gimmicky modes constantly being introduced in Madden. The Core audience has most definitely been forced taken a back seat this year.