I hear ya, im just taking educated guesses based off what I read and see every year. Obviously im not int he meeting rooms with the Devs and EA so my guess is as good as anyones. Read this article below about Mike Wang who left NBA2k and went to EA sports then left and went back to Visual concepts (2K). He doesnt come out and say it, but he basically says the Devs and the management are not on the same page over at EA. Granted this was 5 years ago, but it gives a little insight on what the differences are between the companies and what "could" be part of the problem. He doesnt go into great detail but you can read between the lines.
http://www.gameinformer.com/b/news/a...franchise.aspx