I didn't pay a ton of attention to the moves made by other clubs. There's a cool new feature (you've probably seen screenshots) where there are videos on the homepage of career mode that show off transfers, but there aren't many of these that show up and it took me a long time before i realized you can click them and it'll show the old news menus. For this reason, it was a little tough to keep up with what the CPU was doing.
It was certainly a lot easier to get offers on players, whether loan or transfer, and they came from various leagues (FINALLY!). I played in La Liga because of the awesome new presentation and I was getting offers for my players from teams throughout the world. In past games where I've played in the EPL it feels like I only get offers from other EPL teams and lower division English teams.