I agree. Sales and Marketing are one of the largest driving factors in feature implementation in software. I'm a Data Scientist for IBM as my day job, and I collect, clean, and analyze millions of lines of data for our Sales and Marketing team. This includes not only usage data, but client requests also. This is one of the largest, if not largest driving factors in our teams decision making when considering revising, or implementing features in our products.
While it is possible that it differs for EA, it is highly improbable that they are not following this business model, or a derivative of such.