I think my ideas are easiest if I break them into bullet points. But before I do that, let me explain the goal. For the past 5-7 years of Madden the sim community has been pushed aside to forums like OS and other smaller groups. Madden feels as though there is more money to be made in the competitive and in-game purchase areas (which is potentially true). I feel that they are missing out on a large community of sim players who are just as good. My goal is to create a fully immersive madden sim experience for commissioner, core users, fringe users, wait list users, and just fans outside the league. With 32 users, often the human component is lost in the OS forum or the week-to-week gameplay. What I would like to do is establish a focus on the user and the inter-workings of a sim franchise. Below are the basic ideas I would try to accomplish.
1. Create or better utilize a youtube channel with gameplay, highlights, and team/game/film breakdowns. Think the sim league version of ESPN type talking heads, highlights, etc.
2. Create or better utilize twitch for game watching. Game of the Week, Playoffs, Super Bowl, Rookie Draft. This is the "live coverage" area of the sim league.
3. Create or better utilize a podcast/radio show. User interviews, breaking news, speculation, trade rumors, etc. This is the area for friendly trash talk, news, and general league information.
I think these 3 things would help expand the sim community. I would love to shove how successful a sim league can be in EA's face.