The features being added to Madden, Destiny, NBA 2K, Assassins Creed, Overwatch, Forza, etc., etc., are mobile features being implemented in console games to maximize profit. Presenting games as collections of mini-games with short time commitments, cool-down timers, alternative currency systems, expiring rewards, random loot drops, etc., all bolstered of course by microtransactions.
The mobile market growth has slowed, at least in the West, so for companies like EA, Take2, Ubisoft, etc., to boost profits off of their existing licenses, they're implementing features that a new generation of videogame players have already become acustomed to in the mobile space. Peter Moore was likely talking about the digital native mobile generation in that poster's quote, but what worked to monetize mobile games (and effectively
killed the mobile gaming market) is now the focus of traditional console games.
Just as how there is no good innovation in mobile games anymore, at this rate, there will likely be no good innovation in console games -- especially with valuable licenses like the NFL, NBA, auto racing, and so on.