That is one of the biggest problems with the "Madden Hate".
People will trash it all day long, but at the end of the day EA still wins when people buy the game just to shelve it after a few weeks. People can say whatever they want, but it really doesn't matter unless they action their displeasure by boycotting the game.
EA can ignore the criticism all day, but what they can't ignore is when their stock starts to drop.