The post you quoted of yourself undermines your argument.
Consider the reality in which MUT doesn't exist it's. Where would the majority of resources and time outside of gameplay be spent (over the last decade, not th last two years when the frostbite plan was implemented)? Where would th micro-transactions be? And this one is big. If MUT didn't exist the micro test and actions would be by necessity more catered to franchise players, which would require an evolving franchise experience.
Where would those micro transactions be? THATS right. Franchise.
Note: to clarify, that is a GOOD thing. Micro transactions for franchise would again by necessity require an evolving franchise mode.