Amusing aside, I so agree with this. I really enjoy watching eSports across a few different titles. The skill level of some pro gamers is astounding, just like watching the NFL or NBA.
1) "Pro" (I use the term loosely) Madden players are just not even close to this level. It's just not close and it's very apparent from watching them for 5 minutes. The best Madden players in the world are not special in terms of the eSports world at large, and this I do believe plays some part in why Madden has such a minuscule viewership compared to actual eSports.
2) The viewing experience of watching a pro Madden game is utterly miserable. Same play over & over. Forget what's cheese & what's not, forget realism vs lobby ball, forget what it's like to play this way: watching it is just not remotely enjoyable. And this is the other big reason, I believe, why EA is making a huge mistake trying to invest in making Madden into a legitimate eSport. It's not and it never will be for these two fundamental reasons.