Different people have different takes on things, and what they enjoy for competition.
I suppose an argument could be made about Madden this way, too ....
If you aren't rewarded somehow by EA (trophy, prize money, etc.,) then why play the game? Especially MUT? You grind it out and/or spend a bunch of money, making EA rich, you're stuck in a rut building up a team that, for the most part, can only be used for a year or so (online, especially) ...then, when your game becomes dated, and everyone is playing the newer version, you have to start all over, just to compete?