If they go the direction that you suggest and change the single player experience to be a preparatory tool for online competitive play, then they better hope that they can replace with new players all of the traditional User vs CPU players who won't play the game anymore, because they have no interest in the playing a game where the CPU mimics the play style of competitive players. I would argue that most of the single players gamers still want a game playing experience that more closely resembles authentic NFL style football, not competitive Madden football. Those gameplay experiences are mutually exclusive.