You're not wrong, but it's still the best way to present it. People flip out no matter what you do. I'm shocked there aren't more people freaking out about MUT being first because "SEE IT'S ALL EA CARES ABOUT!!!" despite the fact that we're getting the things that are important to us at the highest profile periods leading up to release; EA Play and E3.
Last is when the most people are paying attention. Last is when it's most polished. I honestly don't get why they DON'T do it last.
Weird that ratings get its own week... and that is what's last. I guess they probably get a lot of social media attention for ratings because people talk about how well their favorite players match up.