Still hoping for a slight chance coaching staffs make it this year.
But you hit the nail on the head. Actions speak louder than words, and since September of 2016, the only feature that has been added to franchise has been custom draft boards (something that did nothing for the offline community).
Right now the only exposure the community has with this guy is his 30 minute video, so as of right now statements like "it's never enough" is what he will be pinned with until he clarifies and expands upon his statement or until we actually start seeing effort and features get pumped into the heavily neglected franchise mode.