NBA 2k has similar interaction. Maybe not the extent on social media, but does that really matter? Just because you interact with the fan base doesn't mean anything if what is delivered is still the same mess. I'd rather have ZERO interaction, but an excellent product, just like we had in the old days. Football is NOT a different beast. All video games are difficult to develop. They all have nuances that make them equally as difficult to create. Everyone wants to believe football is different because it helps ease the pain of the fact that the only one we are stuck with is severely lacking and has been for going on 14 years now.