You're missing the point here.
The networks you're referring to pay broadcasting rights fees to air the games. They are well within their rights to profit from them at that point.
Personally I think it's hard to prove EA is profiting in any way from users editing draft classes. Wasnt the issue with NCAA games the fact that the game shipped with default rosters that did not have names, but the rest of the players likeness was still there, from weight, to height, number, equipment style etc. etc.