Aside from KG mentioning that his steakhouse would be closed, we know there is a market for steakhouses there. You would be providing a cheaper alternative. Yes, his steakhouse is better, but you gotta pay $100 for a steak. You are offering steak for $40.
I think the smart move is play in big cities, but have smaller town expectations. Want a team in NY for the media market? Cool, but keep operating costs at the same level as if you were playing in Birmingham. Don't say "well we're in NY so we should expect 50,000+ in attendance."
Edit: Just read that the DC team will be playing at Audi Field, home of MLS DC United with a capacity of 20,000. That is perfect.
The NY team is set to play at MetLife stadium. Not at all smart lol. Operating costs for that will be ridiculous