I believe what he said is true to some extent but.. it's more they won't bother to try and add new things (that are old things). because the way we are going now releasing the same game over and over again every year works and makes $$.
Instead of trying to add something in and spend more time it's 'nah that will take time let's just release the same structured game again next year but let's add in this feature to market it'
CFm killed madden
MLB the show are really starting to fit into the same boat now too. sports games are in decline.