I don't think anyone is in the market to make this game because the EA Sports game that didn't have a UFC license didn't sell so well.
However, if you really wanted to crush Bellator's ability to have a marketable video game, using the fighter likeness rights you own from former UFC fighters would certainly be a cool way to do it.
There are very few homegrown Bellator fighters that could sell a video game and if most of the main stars are already in a UFC game with the ability to fight UFC fighters, that's gonna be hard for a competitor to overcome.
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