Pros and Cons of delaying NBA Live 20 announcement

[dynastymgrguy]

I am just wondering... what is the benefit of holding off so long for EA to announce NBA Live 20? Unless I missed something, and I search all the time, I have not seen any official announcement that NBA Live 20 is happening.

I'm in marketing, but I don't know of any marketing playbook that fits this situation. I do believe that teasing is sometimes good, to build up desire. But NBA Live has a bad track record and delaying and withholding info creates more sceptism than desire. Frustrating your market seems like a "con" not a "pro".

I'm seeing more fake news about NBA Live 20 being cancelled on YouTube (unverified info) -- and seems EA can "simply" prevent this by announcing that Live 20 is on the way. And lord, I try to avoid the social media guys who think they have all the answers -- and that's not where I want to go for a legitimate/professional news source.

To anyone reading this, can you tell me a "Pro" (positive benefit) from not announcing any info about NBA Live 20 while the negative news proliferates the internet?

I liked NBA Live 19. If it had more depth in Franchise, I would have played it more. I think the game is beautifully designed, great UI, love the arena atmosphere. It had it's own features to set itself apart from NBA 2K.

[michaelhawj]

Re: Pros and Cons of delaying NBA Live 20 announcement

I am just wondering... what is the benefit of holding off so long for EA to announce NBA Live 20? Unless I missed something, and I search all the time, I have not seen any official announcement that NBA Live 20 is happening.

I'm in marketing, but I don't know of any marketing playbook that fits this situation. I do believe that teasing is sometimes good, to build up desire. But NBA Live has a bad track record and delaying and withholding info creates more sceptism than desire. Frustrating your market seems like a "con" not a "pro".

I'm seeing more fake news about NBA Live 20 being cancelled on YouTube (unverified info) -- and seems EA can "simply" prevent this by announcing that Live 20 is on the way. And lord, I try to avoid the social media guys who think they have all the answers -- and that's not where I want to go for a legitimate/professional news source.

To anyone reading this, can you tell me a "Pro" (positive benefit) from not announcing any info about NBA Live 20 while the negative news proliferates the internet?

I liked NBA Live 19. If it had more depth in Franchise, I would have played it more. I think the game is beautifully designed, great UI, love the arena atmosphere. It had it's own features to set itself apart from NBA 2K.

same for NBA 2k20 too. i am very excited for NBA 2k20 more than NBA Live 20. i have no clues what is going on between both games have no announcements yet

[dynastymgrguy]

Re: Pros and Cons of delaying NBA Live 20 announcement

same for NBA 2k20 too. i am very excited for NBA 2k20 more than NBA Live 20. i have no clues what is going on between both games have no announcements yet

As sure as the sun will rise, NBA 2K20 is on the way.

[michaelhawj]

Re: Pros and Cons of delaying NBA Live 20 announcement

As sure as the sun will rise, NBA 2K20 is on the way.

you mean news coming very soon ? EA need improve and add some new features to Franchise Mode for NBA Live 20 but gameplay is pretty good in NBA Live 19.. NHL 20 added some new features to Franchise Mode

[TecmoZack]

Re: Pros and Cons of delaying NBA Live 20 announcement

No announcement from either game. 2k announced Greek Freak on July 2nd last year. I'm not worries about the timing at all.

[dynastymgrguy]

Re: Pros and Cons of delaying NBA Live 20 announcement

No announcement from either game. 2k announced Greek Freak on July 2nd last year. I'm not worries about the timing at all.

Don't think ANYONE is worried about NBA 2K20 (news or no news). I think 2K knows that their market share isn't in any danger.

[TecmoZack]

Pros and Cons of delaying NBA Live 20 announcement

Don't think ANYONE is worried about NBA 2K20 (news or no news). I think 2K knows that their market share isn't in any danger.

I was just referring that the other game (2k) did not announce until July. I know no one is concerned or worried about them. It is not a big deal to have nothing announced to me in June. Mid July no news? That would be no bueno for Live.


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[CujoMatty]

Re: Pros and Cons of delaying NBA Live 20 announcement

I’m not worried at all.

I have no idea if this is the case so it’s wild speculation but the only real pro I could think of possibly is that Live is waiting to see what 2k announces and really was focused on this year. That way they can put together a marketing plan that maybe fits some areas that 2k hasn’t focused on. Live has to know that they can’t really compete head to head yet so maybe they can find an edge to promote being different?

I dunno that’s a pretty big reach on my part but it was the only pro I could possibly think of lol.

[dynastymgrguy]

Re: Pros and Cons of delaying NBA Live 20 announcement

I’m not worried at all.

I have no idea if this is the case so it’s wild speculation but the only real pro I could think of possibly is that Live is waiting to see what 2k announces and really was focused on this year. That way they can put together a marketing plan that maybe fits some areas that 2k hasn’t focused on. Live has to know that they can’t really compete head to head yet so maybe they can find an edge to promote being different?

I dunno that’s a pretty big reach on my part but it was the only pro I could possibly think of lol.

Thanks - that's a reasonable "pro". I think the NBA Live team lacks confidence in their product though. If you really believe in what you've created, then you stand out in front of it rather than hide and wait to see what the other guy does.

[TecmoZack]

Pros and Cons of delaying NBA Live 20 announcement

I’m not worried at all.

I have no idea if this is the case so it’s wild speculation but the only real pro I could think of possibly is that Live is waiting to see what 2k announces and really was focused on this year. That way they can put together a marketing plan that maybe fits some areas that 2k hasn’t focused on. Live has to know that they can’t really compete head to head yet so maybe they can find an edge to promote being different?

I dunno that’s a pretty big reach on my part but it was the only pro I could possibly think of lol.

Definitely a pro. Last 2 years they released a ton of stuff before the cover announcement of the other games. Got to keep the hype flowing. Starting in mid July will lead them right up to that mid September release.

Personally I would like to see them take even more time on the game and release the first week of October like the old days.

[dynastymgrguy]

Re: Pros and Cons of delaying NBA Live 20 announcement

Definitely a pro. Last 2 years the released a ton of stuff before the cover announcement of the other games. Got to keep the hype flowing. Starting in mid July will lead them right up to that mid September release.

Personally I would like to see them take even more time on the game and release the first week of October like the old days.

Granted. Still.... why wouldn't you just say, yup, we're doing NBA Live 20. Announce, then take your time to release gameplay, features later.

[TecmoZack]

Re: Pros and Cons of delaying NBA Live 20 announcement

Granted. Still.... why wouldn't you just say, yup, we're doing NBA Live 20. Announce, then take your time to release gameplay, features later.

I honestly don’t know. I figure that it is assumed it is coming out? There have been post of body scanning and mo-cap settings on instagram. Maybe they are using the acting as if approach and trying to have a similar timeline as the other game?

I get that since Elite 11, Live 13, and 17 were canned that no info makes people wonder if the game is doing the same.


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[Badasi12b]

Re: Pros and Cons of delaying NBA Live 20 announcement

I am just wondering... what is the benefit of holding off so long for EA to announce NBA Live 20? Unless I missed something, and I search all the time, I have not seen any official announcement that NBA Live 20 is happening.

I'm in marketing, but I don't know of any marketing playbook that fits this situation. I do believe that teasing is sometimes good, to build up desire. But NBA Live has a bad track record and delaying and withholding info creates more sceptism than desire. Frustrating your market seems like a "con" not a "pro".

I'm seeing more fake news about NBA Live 20 being cancelled on YouTube (unverified info) -- and seems EA can "simply" prevent this by announcing that Live 20 is on the way. And lord, I try to avoid the social media guys who think they have all the answers -- and that's not where I want to go for a legitimate/professional news source.

To anyone reading this, can you tell me a "Pro" (positive benefit) from not announcing any info about NBA Live 20 while the negative news proliferates the internet?

I liked NBA Live 19. If it had more depth in Franchise, I would have played it more. I think the game is beautifully designed, great UI, love the arena atmosphere. It had it's own features to set itself apart from NBA 2K.

It's weird... But while we're worrying about Live 20 doing this, do you realize 2K is doing the EXACT SAME THING!? 2K has earned a track record of waiting out EA for info and then revealing a month almost down the road that they have the same features that EA announced for Live IN ADDITION to their own unique features. EA gets screwed every year by 2K stealing their features! I would be shocked if 2K reveals everything FIRST, but we know they aren't and what they're doing. I think when 2K revealed the WNBA being in their game for 2K20 that was kind of the last straw... They scoffed at that idea at first. When 2K19 added content creators in their game after Live 19 announced that was a strike. Adding All Star Weekend to their games was a strike to EA... All the while 2K is getting credit for innovating this stuff that EA did first... But EA is also in the wrong for resting on their laurels... They have a tendency of not capitalizing on their ideas... ie. REMOVING FEATURES IN NEWER GAMES THAT WERE IN OLD GAMES!!! WHY DO THIS?!?!? So they hurt themselves too...

[CujoMatty]

Re: Pros and Cons of delaying NBA Live 20 announcement

I also remember feeling that they revealed everything too early last year. The demo was out forever before the actual release and by the time the game came out some of the hype had faded a bit.

[Marc_Rez]

Re: Pros and Cons of delaying NBA Live 20 announcement

I really hope Live 20 is great this year. I'm just ready to stop playing the other "game" for reals. I've been playing exhibition games on Live 19 and I really love the flow of the games and the CPU is fun to play against with the right sliders.