Bad Image for ELECTRONIC ARTS. Probably I overexaggerated the status of NBA LIVE, it's not regarded as highly as i thought- that's what i understood from our exchange.
"You kinda would have an argument if we were talking about Madden, FIFA, Battlefield, The Sims, Mass Effect, etc. For those games, communication and marketing would be vital for the CONTINUED success of those franchises. However, we're talking about NBA Live..." For me it's about EA. About those franchises you are right.