Madden NFL 21 Sales Improve 20 Percent Year-Over-Year in its First Week, More Than 17 Million Games Played in The Yard

[m29a]

Madden NFL 21 is sitting pretty after its first week of sales. An improvement of 20%...

Written By: Steve Noah

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[stinkubus]

Week One Madden Sales up 20% vs. Last Year.

https://www.reddit.com/r/Madden/comm..._disappointing

The people have spoken with their wallets.

The full press release: https://ir.ea.com/press-releases/pre...r/default.aspx

[Madden08PCgmr]

Re: Week One Madden Sales up 20% vs. Last Year.

Covid.. people not working.. kids not in school.

Not surprised in the least.

[A_ZomBevo]

Re: Madden NFL 21 Sees Strong First Week Unit Sales up Nearly 20 Percent Year-Over-Ye

Honestly, I'm not surprised because more people at home meaning more potential sales.

[Reed1417]

Re: Week One Madden Sales up 20% vs. Last Year.

Yeah none of this is a surprise to me given the current world situation. People need a escape and even better if it comes in the form of video games and sports. I have my own opinions about people playing/not playing the game but that's not for this thread.

Sent from my SM-G960U using Tapatalk

[RubberSoul]

Re: Madden NFL 21 Sees Strong First Week Unit Sales up Nearly 20 Percent Year-Over-Ye

Well that’s disappointing. Apparently the shield sells no matter what despite negative reviews and all.

This is my first year not buying Madden since 1997.


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[T4VERTS]

Re: Week One Madden Sales up 20% vs. Last Year.

Covid.. people not working.. kids not in school.

Not surprised in the least.

All video games should be up 20% year over year then, right? I mean COVID...people not working...kids not in school impacts them all too.

Come on, the excuses need to stop. I have gotten hammered for a week trying to explain, based on conversations from inside EA, that the hashtags and review bombing aren't indicative of what "main street" thinks. Hardcore social media users are a microscopic piece of the entire Madden community. Living in an echo chamber is a serious issue today in general, and the hardcore Madden community is no different.

I love franchise, and the graphic they tweeted earlier showing engagement is up 49% is a good sign. I keep harping that people think it is money that is holding franchise back but it has been horrible engagement numbers actually doing that from what I have heard. If engagement is up this year it will help reaffirm their position in investing in the mode going forward.

[YabaDaba]

Re: Week One Madden Sales up 20% vs. Last Year.

Well, congratulations to the executives who are gonna get a bonus check.

Edit: EA is great at PR. They are touting a 20% increase in “sell-through”, meaning retail copies sold as a ratio of what was shipped to retailers.

Last year, EA touted that more than half of first week sales were digital. Digital sales don’t apply to the retail sell-through counts. Between the pandemic and general user trend toward digital, the question is did EA ship as many copies as they normally do, and how does that factor into their formulas.

Either way, sales being up 20% year over year isn’t actually what they are claiming.

[kennylc321]

Re: Madden NFL 21 Sees Strong First Week Unit Sales up Nearly 20 Percent Year-Over-Ye

Welp... so much for that.

The developers might care about what people say. But the head honcho? The CEO? All he cares about is the bottom line. The NFL doesn't care because they cashed their check.

Oh well. Can't beat them, join them.

[Madden08PCgmr]

Re: Week One Madden Sales up 20% vs. Last Year.

All video games should be up 20% year over year then, right? I mean COVID...people not working...kids not in school impacts them all too.

Come on, the excuses need to stop. I have gotten hammered for a week trying to explain, based on conversations from inside EA, that the hashtags and review bombing aren't indicative of what "main street" thinks. Hardcore social media users are a microscopic piece of the entire Madden community. Living in an echo chamber is a serious issue today in general, and the hardcore Madden community is no different.

I love franchise, and the graphic they tweeted earlier showing engagement is up 49% is a good sign. I keep harping that people think it is money that is holding franchise back but it has been horrible engagement numbers actually doing that from what I have heard. If engagement is up this year it will help reaffirm their position in investing in the mode going forward.

The harsh reality is, Madden "protesters" aren't going to make a hill of beans worth of difference.

This isn't an old trend. We can vote with our wallets until the end of time. For every die hard, born and bred, live and die by this game fan that jumps OFF the wagon, 2 more jump ON it. Sad fact. But due to the enormous popularity of the NFL, its just not going to change.

It will be interesting to see how this year plays out. I've never seen this level of rage before.

But it will be a record sales year, make no mistake. So in the end, will EA or the NFL care one bit about what people say about the prodcut??

[Therebelyell626]

Re: Week One Madden Sales up 20% vs. Last Year.

Covid.. people not working.. kids not in school.

Not surprised in the least.

This exactly. I literally bought the game because I have nothing else to play right now and there is nothing else to do after work or on weekends. I am in California so restrictions are still pretty tight here. Plus $60 isn’t really a factor for me. No surprises here. I said in a thread a few weeks ago I wouldn’t be surprised if this is the highest selling madden in a decade

[JoshC1977]

Re: Week One Madden Sales up 20% vs. Last Year.

The bigger (and much more important) number...player engagement is up 49%.

That means players are playing more - sure the dynamics of 2020 add to it; but they're doing a lot of the right things to keep players interested (for now).

IIRC, there were over 700K online franchises on just PS4 (as of a couple of days ago). That's a lot of folks playing Madden CFM....

[scitychamps87]

Re: Week One Madden Sales up 20% vs. Last Year.

This may cut against the current negative grain here...But I'm enjoying Madden 21 more than any other Madden in recent memory for me. The gameplay is just top notch. Sure, there's legacy issues and some bugs. But that's any sports game at launch.

I want franchise to get the same emphasis next year that gameplay got this year. If so, we might finally get what we deserve as a community.

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[RogerDodger]

Re: Week One Madden Sales up 20% vs. Last Year.

https://www.reddit.com/r/Madden/comm..._disappointing

The people have spoken with their wallets.

The full press release: https://ir.ea.com/press-releases/pre...r/default.aspx

You might want to check what is meant by "sell-through" before jumping to any conclusions.

[Hshaw810]

Re: Week One Madden Sales up 20% vs. Last Year.

EA is on a PR campaign lol they definitely hear the noise. This announcement plus giving away all those free codes is them trying to drown out the noise. This dont mean much of the overall success of madden