Rebranding was always useful for all the companies, communities and products. I like the logo of the Mariners but I think that there is some place for a few little changes. It is possible to make it more aggressive and at the same time more acceptable by the public. I have a good friend that is doing
programmatic advertising san diego, so he knows more things than me about the rebranding. There are good examples with cars, know people loves more agressive and at the same time pleasant.