From the NFLs perspective, this is one of the best selling and well known games of all-time. Outside of Mario, what is bigger?
It would be great if there were more Jerry Joneses, that truly cared about matters like these. There are more Mike Browns and Dean Spanoses, just out for a buck. Thats unfortunate. For us.
In the end, I don't see the NFL as the thing that is holding this game back from being great. I wish they were more invested, and used this as a tool to grow their brand. But they haven't had to worry about that issue for the last 30 years.