Yup. See, what they don’t realize is that dumbing down the game for casuals doesn’t actually please the casuals or make them more likely to purchase. And the way EA went about it this time (encouraging everyone to use a CAF in ranked and equip them with space helmets, glowing metal gloves, jewelry in ranked) doesn’t even make sense. Where did they get their data that suggested casuals want this? They didn’t even advertise it so it doesn’t make sense. If anything casuals just want to throw hands with Masvidal or Conor.
I don’t think EA knows what “casuals” want. The casuals don’t know what they want.