Hey bud,
I don't deep dive as far as accurate analytics go, but always make a conscious effort to push hard with the tendencies to get players doing what they should be doing. Let me control the Bulls, and I'll give you a game as close to real life from me as possible, but let the cpu do their thing......that's the battle.
It always seems so hit and miss when putting everything together for each team. I'm still rolling with 2k23 and am a classics/90's my era guy exclusively, so it's a nightmare trying to balance everything out. One game I'll have Stockton diming to Malone on their signature pick and roll plays like a dream, the next game, watching them during testing, they're just all over the place. It's a tightrope act to get everything right on the money.
Touches are super important, but I can never seem to nail the golden number to get everyone involved, and the Stars not hogging the ball. I'll have everyone involved if I drop touches down to around 60, but the stars don't seem to step up, so I crank them to 90, then the rest of the team suffers.
Guards normally have the ball more than anyone else, so as a rule, I always dip them to 50/60 touch with 'Attack strong on drive' set to around 50 and their passing attributes high, so they'll drive and kick more. Been seeing good results there.
Play discipline is important, too. For volume shooters and high profile stars, I have it around 25/30 so they'll be free to take shots if it's there, but try to keep everyone else around 40. (Low scoring or bench warmers 50 - 80 range)
As painful as the process sounds, I enjoy all the tweaking and testing.