ODogg, it's called an "option menu". You know, where you tune settings depending on your PC's hardware.
They already have this in Madden PC, it's just the highest options are about 3-5 years behind every other PC game. In it's day, Madden PC, on its highest settings, was one of the best looking PC games out. Now they've seemingly lost any interest.
BTW, those pre-packaged PC's are ****
You can build a top end PC yourself for a fraction of their cost.