This sort of asks the question, "What is EA's/Tiburon's philosophy of development." I think these additions to Madden, and the way they play out in the game, answers that.
I believe every addition, every point of foucs, every ounce of energy that is put into Madden is built on the foundation of their philospohy of development. That philosophy dictates what we see in this game.
My opinion is their overall philosophy, their overall goal is to wow the customer with beefed up external game enhancements that do not touch the core of what is football and thereby improperly represent it.