To commemorate
Maddenoliday, NFL greats Jerry Rice, Marshall Faulk and Warren Moon deliver free Xbox 360s to all Madden residents in small-town celebration of top-selling EA SPORTS title.
"Microsoft (NASDAQ: MSFT) and Electronic Arts (NASDAQ: ERTS) today declared “Maddenoliday” in Madden, Mississippi (pop. 74), joining forces to celebrate the launch of Madden NFL™ 07 on Xbox 360, the only next generation console available at the beginning of the football season for fans to experience the new and exciting features of the most popular sports game in the country. As part of the celebration, NFL greats Jerry Rice, Warren Moon and Marshall Faulk surprised the town by giving away free Xbox 360 units to all Madden residents in a small-town ceremony, while more than a thousand children and parents from surrounding communities were among the first in the country to play Madden NFL 07 on Xbox 360 kiosks."